Question 1

Why should I choose The Pillow Fort for Coverage?

Accepted Answer

If you're looking for Creators who're going to play through your game with a completely unbiased approach and highlight both what we love, and what we feel needs to be improved, then you should consider The Pillow Fort when seeking coverage for your game. We also provide valuable feedback on bugs, glitches, crashes, and more.

We take great pride and care when crafting our content and aim to be as thorough and thoughtful as possible. We want both consumers and developers to trust that we'll be critical, yet gentle with games in an attempt to truly help their development from pre-release to future patches. We won't hide a game's flaws, but we won't stifle its successes either, all of our content is aimed at being educative and entertaining, not opinionated.

Question 2

You've curated my title on Steam, does that mean you'll cover it?

Accepted Answer

The simple answer is No. Our curation on Steam means that we feel your title is relevant to someone in our community that enjoys games similar to it. Our curations and sharing of your game on social media is simply to act in the best interest of our audiences by showcasing great games they're bound to love - even if we don't have an interest in playing it.

We bring our community games that we think they'll want to play, or, we play and share games that we ourselves want to play. Just because we market your game, does not mean we'll cover it.

In fact, a large portion of the games we curate we have no interest in playing, but that doesn't mean we won't share it with someone that does. ❤️(https://emojipedia.org/red-heart)

Question 3

How long does TPF take to provide coverage for a game?

Accepted Answer

A minimum of 10 days and a maximum of 60. Due to maintaining a full calendar, we never guarantee coverage "quickly". Instead, we focus on producing the highest caliber of content and playing / sharing only games that are in a stable and enjoyable states that we know our community might enjoy.

Feel free to contact us regarding paid collaborations if you'd like to secure a coverage week for your title.

Question 4

What can I expect in terms of coverage if you accept my request?

Accepted Answer

We typically pick 1, maximum 2 pieces of content to create for the games we cover. Due to a huge amount of requests always coming through our email inbox, we don't have time to craft extensive coverage packages for every game. 
When provided a game key, we typically either do a 60-90 minute first look to feature on YouTube, or host a 2 hour live stream for it.

If there's a specific type of content you'd like created, feel free to contact us about paid collaborations.

Question 5

I want to secure coverage for a game releasing in future, is that possible?

Accepted Answer

YES! We write it in caps because we greatly prefer to receive confirmation that we'll have access to a creator/press copy of the game in advance, and exactly when we're going to have access, so that we can plan our weeks accordingly.

We're a tiny team that only stays this organized due to incredible time and project management and we're not going to pretend like we're perfect 100% of the time, even if we strive to be. As much time in advance that you can allow us to plan for your title, the more we're able to ensure it makes it into our calendar.

Question 6

Do you accept last minute requests for coverage?

Accepted Answer

To be as honest as possible, not really. If it's a title that's been at the top of our personal wait list for a long time, we'll do our best to squeeze it into the schedule, but the only way to guarantee coverage for a title releasing within the next 15 days is with a paid collaboration.

Question 7

Will you cover an already released game?

Accepted Answer

Typically no, but if it's a game we've been wanting to play and just haven't had the time for it, then we'll do our best to accommodate it into our schedule.

Question 8

What is your weekly content schedule?

Accepted Answer

We do our best to craft content and post daily, but we focus more on crafting quality content and ensuring maximum reach. Our schedule is as follows:

Monday: Weekly Releases List (TikTok, Instagram, X, Threads, BlueSky) + Live Stream (YouTube + TikTok)
Tuesday: First Look (YouTube)
Wednesday: Short-form Game Feature (YouTube, TikTok, Instagram) + Live Stream
Thursday: First Look (YouTube)
Friday: Short-form Game Feature (YouTube, TikTok, Instagram) 
Saturday: Short-form Game Feature (YouTube, TikTok, Instagram) 
Sunday: None

FAQ